As managing the costs of specialty healthcare continues to be a core focus for patients, providers, and payers, transitioning site of care delivery for patients requiring infusion therapy has become a topic of increasing interest.

As access to meaningful healthcare data continues to expand, there is increasing momentum to equip pharmacy HUB services with actionable insights and analytics. These centralized services play a vital role in coordinating patient support, prior authorization, and adherence programs.

Specialty medications now account for over 75% of all drugs in development. These therapies present a forward-thinking approach to treating complex, chronic, and rare diseases, offering hope and potentially life-changing solutions for patients and healthcare providers.

Part 2 of this series expands on previous insights, examines value-based care models and associated payment approaches, and highlights real-world examples of payers and manufacturers successfully implementing these innovative, performance-based strategies.

This two-part series examines the shift from volume-based to value-based contracts in the healthcare industry and the impact this transition has on specialty drugs and cell and gene therapies (CGTs).

Specialty pharmaceutical healthcare is undergoing a transformative shift. To truly transform this landscape, we must prioritize patient-centric solutions that address these challenges head-on and elevate the standard of care.

The specialty pharmaceutical industry continued to experience rapid growth and transformation in 2024. It was a pivotal year that included key milestones in technology, drug development and affordability initiatives, and an increasing emphasis on patient-centered care.

The upcoming year marks a nationwide movement towards more patient-centric, efficient and accessible healthcare, pushing payers to embrace innovative pharmacy benefit strategies that enhance personalized care and drive better outcomes while reducing costs.

Successfully coordinating specialized patient care requires a structured and strategic communication flow across the care continuum to ensure proper access to necessary therapies, promote full adherence to treatment regimens, and personalize guidance and support.

Healthcare expenditures are on an upward trajectory, with projections indicating a rise of 7% to as much as 9% by 2025. To mitigate these increases, payers are exploring innovative strategies to maximize the value of their benefit spends.

In response to the rising cost of specialty medications, which now account for 55% of total US drug spending, payers are refining their patient engagement strategies to prioritize personalized care.

The objective of market access is ensuring that the right patients get the right treatments at the right time. A robust commercialization and market access strategy ensures that pharmaceutical products reach patients and are covered by diverse healthcare systems.

Working with providers to transition patients from high-cost environments like large hospitals with inpatient and outpatient facilities to more economical settings, such as physicians’ in-office infusion suites or stand-alone Infusion Centers, has been advantageous in its approach.

Interest in the use of real-world evidence (RWE) among specialty pharmacies continues to mount, and for good reason: RWE provides invaluable information to guide companies through the complex process of a product development cycle.

The increased complexities of the specialty drug landscape can seem overwhelming to even the most experienced in-house marketing teams at pharmaceutical and biotechnology companies worldwide.